We begin our second session right where we left off: the shifting landscape of consumption. In this plenary talk, Bill Durrant will outline the current advertising and media landscape for beverages and offer insights from Exverus' recent research into the upcoming generation of consumers, before offering a glimpse of emerging technology likely to impact business' ability to connect with customers in the future.

Presenter: Bill Durrant

Bill founded and leads the 2x fastest growing full-service media agency in the world + an AdAge Agency of the Year, Exverus Media. Exverus empowers growth-stage brands through data, creativity and insight-driven media planning. While Bill and his team of 40 work across most major brand categories, they have been widely recognized as beverage experts with deep coffee, water, juice and spirits expertise for the past ten years.

Bill has been recognized with a number of awards, including AdAge Silver Small Agency of the Year: Media, AdWeek's Media Plan of the Year (6x), YouTube Ad of the Year, multiple Cannes Lions shortlists and more through a relentless focus on helping his clients reach the next stage in their growth.

He lives in Los Angeles with his wife, Murisa, and two sons.